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Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information

Yıl 2022, Cilt: 30 Sayı: 51, 241 - 260, 31.01.2022
https://doi.org/10.17233/sosyoekonomi.2022.01.12

Öz

This study explores the direct effects of brand trust and environmental consciousness on the intention to repurchase a brand; tests the indirect impacts of brand affect and resistance to negative information in the effect of brand trust on intention to repurchase. The data collected from 110 current users of a particular brand of an automotive company that has recently faced an environmental crisis. SEM and process analysis are used to test the hypotheses. Brand trust positively affects repurchase intention, whereas environmental consciousness does not. Brand affect and resistance to negative information are mediators. For an environmental crisis experienced brand; this study clarifies the significance of brand related concepts (e.g., brand trust, brand affect) and resistance to negative information instead of environmental consciousness in an emerging market, Turkey.

Kaynakça

  • Aaker, J. et al. (2004), “When good brands do bad”, Journal of Consumer Research, 31(1), 1-16.
  • Abratt, R. & D. Sacks (1988), “The marketing challenge: Towards being profitable and socially responsible”, Journal of Business Ethics, 7(7), 497-507.
  • Ahluwalia, R. et al. (2000), “Consumer response to negative publicity: The moderating role of commitment”, Journal of Marketing Research, 37(2), 203-214.
  • Ariffin, S. et al. (2016), “Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products”, Procedia Economics and Finance, 37, 391-396.
  • Barney, J.B. & M.H. Hansen (1994), “Trustworthiness as a Source of Competitive Advantage”, Strategic Management Journal, 15(S1), 175-190.
  • Bohlen, G. et al. (1993), “Measuring ecological concern: A multi-construct perspective”, Journal of Marketing Management, 9(4), 415-430.
  • Carter, T. (1997), “Crisis management for sales force managers”, Journal of Professional Services Marketing, 15(2), 87-103.
  • Chaudhuri, A. & M.B. Holbrook (2001), “The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty”, Journal of Marketing, 65(2), 81-93.
  • Chaudhuri, A. & M.B. Holbrook (2002), “Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect”, Journal of Brand Management, 10(1), 33-58.
  • Chen-Yu, J. et al. (2016), “Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust”, Journal of Global Fashion Marketing, 7(1), 30-44.
  • Chevalier, J.A. & D. Mayzlin (2006), “The effect of word of mouth on sales: Online book reviews”, Journal of Marketing Research, 43(3), 345-354.
  • Chiu, C.M. et al., (2012), “Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents”, Decision Support Systems, 53(4), 835-845.
  • Chowdhury, M. et al. (2016), “Consumer preferences and policy implications for the green car market”, Marketing Intelligence and Planning, 34(6), 810-827.
  • Claeys, A.S. et al. (2010), “Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control”, Public Relations Review, 36(3), 256-262.
  • Daly, A. & P. Zannetti (2007), “An Introduction to Air Pollution - Definitions, Classifications, and History”, in: P. Zannetti et al. (Eds.), Ambient Air Pollution (1-14), The Arab School for Science and Technology (ASST) and The EnviroComp Institute.
  • Dauvergne, P. & J. Lister (2012), “Big brand sustainability: Governance prospects and environmental limits”, Global Environmental Change, 22(1), 36-45.
  • Dawar, N. & J. Lei (2009), “Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations”, Journal of Business Research, 62(4), 509-516.
  • Dawar, N. & M.M. Pillutla (2000), “Impact of product-harm crises on brand equity: The moderating role of consumer expectations”, Journal of Marketing Research, XXXVII(May), 215-226.
  • Delgado-Ballester, E. & J.L. Munuera-Alemán (2001), “Brand trust in the context of consumer loyalty”, European Journal of Marketing, 35(11/12), 1238-1258.
  • Delgado-Ballester, E. & J.L. Munuera-Alemán (2005), “Does brand trust matter to brand equity?”, Journal of Product and Brand Management, 14(3), 187-196.
  • Delgado-Ballester, E. et al. (2003), “Development and validation of a brand trust scale”, International Journal of Market Research, 45(1), 35-54.
  • Eisingerich, A.B. et al. (2011), “Doing good and doing better despite negative information?: The role of corporate social responsibility in consumer resistance to negative information”, Journal of Service Research, 14(1), 60-75.
  • Fang, Y.H. et al. (2011), “Understanding customers’ satisfaction and repurchase intentions: An integration of IS success model, trust, and justice”, Internet Research, 21(4), 479-503.
  • Fearn-Banks, K. (2017), Crisis communications: A casebook approach (Fifth), New York: Routledge Taylor & Francis.
  • Garbarino, E. & M.S. Johnson (1999), “The different roles of satisfaction, trust, and commitment in customer relationships”, Journal of Marketing, 63(April), 70-87.
  • Garvey, A.M. & L.E. Bolton (2017), “Eco-product choice cuts both ways: How proenvironmental licensing versus reinforcement is contingent on environmental consciousness”, Journal of Public Policy and Marketing, 36(2), 284-298.
  • Grönroos, C. (1997), “From marketing mix to relationship marketing - towards a paradigm shift in marketing”, Management Decision, 35(4), 322-339.
  • Hartmann, P. & V. Apaolaza-Ibáñez (2012), “Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern”, Journal of Business Research, 65(9), 1254-1263.
  • Kabadayi, E.T. & A. Koçak-Alan (2012), “Brand Trust and Brand Affect: Their Strategic Importance on Brand Loyalty”, Journal of Global Strategic Management, 6(1), 80-88.
  • Kalafatis, S.P. et al. (1999), “Green marketing and Ajzen’s theory of planned behaviour: A cross-market examination”, Journal of Consumer Marketing, 16(5), 441-460.
  • Kang, J. et al. (2021), “Felt betrayed or resisted? The impact of pre-crisis corporate social responsibility reputation on post-crisis consumer reactions and retaliatory behavioral intentions”, Corporate Social Responsibility and Environmental Management, 28, 511-524.
  • Kong, W. et al. (2014), “The Influence of Consumers’ Perception of green Products on Green Purchase Intention”, International Journal of Asian Social Science, 4(8), 924-939.
  • Krause, D. (1993), “Environmental Consciousness: An Empirical Study”, Environment and Behavior, 25(1), 126-142.
  • Laroche, M. et al. (2012), “The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty,” Computers in Human Behavior, 28(5), 1755-1767.
  • Lin, C.P. et al. (2011), “Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility”, Journal of Business Ethics, 102(3), 455-471.
  • Lin, C.P. et al. (2015), “Forecasting the purchase intention of IT product: Key roles of trust and environmental consciousness for IT firms”, Technological Forecasting and Social Change, 99, 148-155.
  • Liu, Y. (2006), “Word of mouth for movies: Its dynamics and impact on box office revenue”, Journal of Marketing, 70(3), 74-89.
  • Matzler, K. et al. (2006), “Individual determinants of brand affect: The role of the personality traits of extraversion and openness to experience”, Journal of Product and Brand Management, 15(7), 427-434.
  • Matzler, K. et al. (2008), “Risk aversion and brand loyalty: The mediating role of brand trust and brand affect”, Journal of Product and Brand Management, 17(3), 154-162.
  • McKenzie, S. (2019), Trust: If you break it, you might lose it forever. But if you get it right, it pays you back, <https://www.linkedin.com/feed/update/urn:li:activity:6554498077468749824/>, 05.29.2021.
  • Menon, A. et al. (1999), “Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice”, Journal of Marketing Theory and Practice, 7(2), 1-15.
  • Mishra, M.K. et al. (2016), “The relationship between risk aversion, brand trust, brand affect and loyalty: Evidence from the FMCG industry”, Journal of Indian Business Research, 8(2), 78-97.
  • Mitroff, I.I. et al. (1987), “Effective Crisis Management”, The Academy of Management Executive, 1(4), 283-292.
  • Morgan, R.M. & S.D. Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, 58(July), 20-38.
  • Newholm, T. & D. Shaw (2007), “Studying the ethical consumer: a review of research”, Journal of Consumer Behaviour, 6(5), 253-270.
  • Nezakati, H. et al. (2013), “Antecedents impact on brand loyalty in cosmetics industry”, Journal of Applied Sciences, 13(1), 126-132.
  • North, N.S. (2011), Social media’s role in branding: A study of social media use and the cultivation of brand affect, trust, and loyalty, University of Texas at Austin, <https://repositories.lib.utexas.edu/handle/2152/ETD-UT-2011-12-4924>,11.08.2021.
  • Okay, A. & A. Okay (2014), Halkla ilişkiler kavram ve strateji uygulamaları (Public relations concepts and strategy applications) (7th ed.), İstanbul: Der Yayınları (Der Publishing).
  • Ong, F.S. et al. (2012), “Path analysis of atmospherics and convenience on flow: the mediation effects of brand affect and brand trust”, International Review of Retail, Distribution and Consumer Research, 22(3), 277-291.
  • Orzan, G. et al. (2016), “Conceptual model regarding the influence of social media marketing communication on brand trust, brand affect and brand loyalty”, Economic Computation and Economic Cybernetics Studies and Research, 50(1), 141-156.
  • Özer, L. et al. (2015), “Genişletilmiş Planlanmış Davranış Teorisi Kapsamında Yeşil Yıldızlı Otelleri Tekrar Ziyaret Etme Niyeti”, HÜ İİBF Dergisi, 33(4), 59-85.
  • Pace, S. et al. (2017), “The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case”, Journal of Marketing Communications, 23(2), 135-148.
  • Park, S.-Y. & S.W. Lee (2013), “Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment”, Journal of Global Scholars of Marketing Science, 23(2), 213-226.
  • Peltekoğlu, F.B. (2014), Halkla ilişkiler nedir? (What is Public Relations?), (8th ed.), İstanbul: Beta Basım Yayım Dağıtım.
  • Podsakoff, P.M. & D.W. Organ (1986), “Self-Reports in Organizational Research: Problems and Prospects”, Journal of Management, 12(4), 531-544.
  • Priporas, C.V. & G. Vangelinos (2008), “Crisis management in pharmaceuticals: Evidence from Greece”, International Journal of Pharmaceutical and Healthcare Marketing, 2(2), 88-102.
  • Prothero, A. (1990), “Green consumerism and the societal marketing concept: Marketing strategies for the 1990’s”, Journal of Marketing Management, 6(2), 87-103.
  • Pullig, C. et al. (2006), “Attitude basis, certainty, and challenge alignment: A case of negative brand publicity”, Journal of the Academy of Marketing Science, 34(4), 528-542.
  • Reuters (2019), Volkswagen delivered 10.8 million vehicles in 2018, eyes world No.1 spot, <https://www.reuters.com/article/us-volkswagen-sales/volkswagen-delivered-10-8-million-cars-in-2018-eyes-world-no-1-spot-idUSKCN1P5111>, 29.05.2021.
  • Russell, D.W. & C.A. Russell (2010), “Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators”, Marketing Letters, 21, 65-81.
  • Schlegelmilch, B.B. et al. (1996), “The link between green purchasing decisions and measures of environmental consciousness”, European Journal of Marketing, 30(5), 35-55.
  • Shrum, L.J. et al. (1995), “Buyer characteristics of the green consumer and their implications for advertising strategy”, Journal of Advertising, 24(2), 71-82.
  • Souiden, N. & F. Pons (2009), “Product recall crisis management: The impact on manufacturer’s image, consumer loyalty and purchase intention”, Journal of Product and Brand Management, 18(2), 106-114.
  • Sriram, V. & A.M. Forman (1993), “The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison”, International Marketing Review, 10(3), 51-70.
  • Takas, A. (1974), “Societal Marketing: A Businessman’s Perspective”, Journal of Marketing, 38(4), 2-7.
  • Turgut, M.U. & B. Gultekin (2015), “The Critical Role of Brand Love in Clothing Brands”, Journal of Business, Economics & Finance, 4(1), 126-152.
  • Upamannyu, N.K. et al. (2015), “Effect of Corporate Image on Brand Trust and Brand Affect”, International Journal of Appied Science-Research and Review, 2(1), 20-33.
  • Westbrook, R.A. (1987), “Product/Consumption-Based Affective Responses and Postpurchase Processes”, Journal of Marketing Research, 24(3), 258-270.
  • Yannopoulou, N. et al. (2011), “Media amplification of a brand crisis and its affect on brand trust”, Journal of Marketing Management, 27(5-6), 530-546.
  • Zboja, J.J. & C.M. Voorhees (2006), “The impact of brand trust and satisfaction on retailer repurchase intentions”, Journal of Services Marketing, 20(5), 381-390.

Çevre ile ilgili bir Kriz Deneyimlemiş bir Otomobil Markasını Tekrar Satın Alma Niyeti: Çevre Bilinci, Marka Güveni, Marka Duygusu ve Olumsuz Bilgiye Karşı Direnç Çerçevesinde İncelenmesi

Yıl 2022, Cilt: 30 Sayı: 51, 241 - 260, 31.01.2022
https://doi.org/10.17233/sosyoekonomi.2022.01.12

Öz

Marka güveninin ve çevre bilincinin bir markayı tekrar satın alma niyeti üzerindeki doğrudan etkilerini araştırmak, marka güveninin yeniden satın alma niyeti üzerindeki etkisinde marka duygusu ve olumsuz bilgiye karşı direncin dolaylı etkilerini test etmek amaçlanmaktadır. Veriler çevresel krizle karşı karşıya kalan bir otomotiv firmasının belirli bir markasını kullanan 110 katılımcıdan toplanmıştır. Hipotezler SEM ve process analizi ile test edilmiştir. Marka güveni, tekrar satın alma niyetini olumlu yönde etkilerken, çevre bilinci etkilememiştir. Marka duygusu ve olumsuz bilgilere karşı direncin aracı etkisi bulunmaktadır. Çevresel kriz yaşamış bir marka için; bu çalışma, gelişmekte olan bir ülke olan Türkiye’de çevre bilinci yerine marka ile ilgili kavramların (örn. marka güveni, marka duygusu) ve olumsuz bilgilere karşı direncin önemli olduğunu ortaya koymaktadır.

Kaynakça

  • Aaker, J. et al. (2004), “When good brands do bad”, Journal of Consumer Research, 31(1), 1-16.
  • Abratt, R. & D. Sacks (1988), “The marketing challenge: Towards being profitable and socially responsible”, Journal of Business Ethics, 7(7), 497-507.
  • Ahluwalia, R. et al. (2000), “Consumer response to negative publicity: The moderating role of commitment”, Journal of Marketing Research, 37(2), 203-214.
  • Ariffin, S. et al. (2016), “Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products”, Procedia Economics and Finance, 37, 391-396.
  • Barney, J.B. & M.H. Hansen (1994), “Trustworthiness as a Source of Competitive Advantage”, Strategic Management Journal, 15(S1), 175-190.
  • Bohlen, G. et al. (1993), “Measuring ecological concern: A multi-construct perspective”, Journal of Marketing Management, 9(4), 415-430.
  • Carter, T. (1997), “Crisis management for sales force managers”, Journal of Professional Services Marketing, 15(2), 87-103.
  • Chaudhuri, A. & M.B. Holbrook (2001), “The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty”, Journal of Marketing, 65(2), 81-93.
  • Chaudhuri, A. & M.B. Holbrook (2002), “Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect”, Journal of Brand Management, 10(1), 33-58.
  • Chen-Yu, J. et al. (2016), “Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust”, Journal of Global Fashion Marketing, 7(1), 30-44.
  • Chevalier, J.A. & D. Mayzlin (2006), “The effect of word of mouth on sales: Online book reviews”, Journal of Marketing Research, 43(3), 345-354.
  • Chiu, C.M. et al., (2012), “Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents”, Decision Support Systems, 53(4), 835-845.
  • Chowdhury, M. et al. (2016), “Consumer preferences and policy implications for the green car market”, Marketing Intelligence and Planning, 34(6), 810-827.
  • Claeys, A.S. et al. (2010), “Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control”, Public Relations Review, 36(3), 256-262.
  • Daly, A. & P. Zannetti (2007), “An Introduction to Air Pollution - Definitions, Classifications, and History”, in: P. Zannetti et al. (Eds.), Ambient Air Pollution (1-14), The Arab School for Science and Technology (ASST) and The EnviroComp Institute.
  • Dauvergne, P. & J. Lister (2012), “Big brand sustainability: Governance prospects and environmental limits”, Global Environmental Change, 22(1), 36-45.
  • Dawar, N. & J. Lei (2009), “Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations”, Journal of Business Research, 62(4), 509-516.
  • Dawar, N. & M.M. Pillutla (2000), “Impact of product-harm crises on brand equity: The moderating role of consumer expectations”, Journal of Marketing Research, XXXVII(May), 215-226.
  • Delgado-Ballester, E. & J.L. Munuera-Alemán (2001), “Brand trust in the context of consumer loyalty”, European Journal of Marketing, 35(11/12), 1238-1258.
  • Delgado-Ballester, E. & J.L. Munuera-Alemán (2005), “Does brand trust matter to brand equity?”, Journal of Product and Brand Management, 14(3), 187-196.
  • Delgado-Ballester, E. et al. (2003), “Development and validation of a brand trust scale”, International Journal of Market Research, 45(1), 35-54.
  • Eisingerich, A.B. et al. (2011), “Doing good and doing better despite negative information?: The role of corporate social responsibility in consumer resistance to negative information”, Journal of Service Research, 14(1), 60-75.
  • Fang, Y.H. et al. (2011), “Understanding customers’ satisfaction and repurchase intentions: An integration of IS success model, trust, and justice”, Internet Research, 21(4), 479-503.
  • Fearn-Banks, K. (2017), Crisis communications: A casebook approach (Fifth), New York: Routledge Taylor & Francis.
  • Garbarino, E. & M.S. Johnson (1999), “The different roles of satisfaction, trust, and commitment in customer relationships”, Journal of Marketing, 63(April), 70-87.
  • Garvey, A.M. & L.E. Bolton (2017), “Eco-product choice cuts both ways: How proenvironmental licensing versus reinforcement is contingent on environmental consciousness”, Journal of Public Policy and Marketing, 36(2), 284-298.
  • Grönroos, C. (1997), “From marketing mix to relationship marketing - towards a paradigm shift in marketing”, Management Decision, 35(4), 322-339.
  • Hartmann, P. & V. Apaolaza-Ibáñez (2012), “Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern”, Journal of Business Research, 65(9), 1254-1263.
  • Kabadayi, E.T. & A. Koçak-Alan (2012), “Brand Trust and Brand Affect: Their Strategic Importance on Brand Loyalty”, Journal of Global Strategic Management, 6(1), 80-88.
  • Kalafatis, S.P. et al. (1999), “Green marketing and Ajzen’s theory of planned behaviour: A cross-market examination”, Journal of Consumer Marketing, 16(5), 441-460.
  • Kang, J. et al. (2021), “Felt betrayed or resisted? The impact of pre-crisis corporate social responsibility reputation on post-crisis consumer reactions and retaliatory behavioral intentions”, Corporate Social Responsibility and Environmental Management, 28, 511-524.
  • Kong, W. et al. (2014), “The Influence of Consumers’ Perception of green Products on Green Purchase Intention”, International Journal of Asian Social Science, 4(8), 924-939.
  • Krause, D. (1993), “Environmental Consciousness: An Empirical Study”, Environment and Behavior, 25(1), 126-142.
  • Laroche, M. et al. (2012), “The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty,” Computers in Human Behavior, 28(5), 1755-1767.
  • Lin, C.P. et al. (2011), “Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility”, Journal of Business Ethics, 102(3), 455-471.
  • Lin, C.P. et al. (2015), “Forecasting the purchase intention of IT product: Key roles of trust and environmental consciousness for IT firms”, Technological Forecasting and Social Change, 99, 148-155.
  • Liu, Y. (2006), “Word of mouth for movies: Its dynamics and impact on box office revenue”, Journal of Marketing, 70(3), 74-89.
  • Matzler, K. et al. (2006), “Individual determinants of brand affect: The role of the personality traits of extraversion and openness to experience”, Journal of Product and Brand Management, 15(7), 427-434.
  • Matzler, K. et al. (2008), “Risk aversion and brand loyalty: The mediating role of brand trust and brand affect”, Journal of Product and Brand Management, 17(3), 154-162.
  • McKenzie, S. (2019), Trust: If you break it, you might lose it forever. But if you get it right, it pays you back, <https://www.linkedin.com/feed/update/urn:li:activity:6554498077468749824/>, 05.29.2021.
  • Menon, A. et al. (1999), “Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice”, Journal of Marketing Theory and Practice, 7(2), 1-15.
  • Mishra, M.K. et al. (2016), “The relationship between risk aversion, brand trust, brand affect and loyalty: Evidence from the FMCG industry”, Journal of Indian Business Research, 8(2), 78-97.
  • Mitroff, I.I. et al. (1987), “Effective Crisis Management”, The Academy of Management Executive, 1(4), 283-292.
  • Morgan, R.M. & S.D. Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, 58(July), 20-38.
  • Newholm, T. & D. Shaw (2007), “Studying the ethical consumer: a review of research”, Journal of Consumer Behaviour, 6(5), 253-270.
  • Nezakati, H. et al. (2013), “Antecedents impact on brand loyalty in cosmetics industry”, Journal of Applied Sciences, 13(1), 126-132.
  • North, N.S. (2011), Social media’s role in branding: A study of social media use and the cultivation of brand affect, trust, and loyalty, University of Texas at Austin, <https://repositories.lib.utexas.edu/handle/2152/ETD-UT-2011-12-4924>,11.08.2021.
  • Okay, A. & A. Okay (2014), Halkla ilişkiler kavram ve strateji uygulamaları (Public relations concepts and strategy applications) (7th ed.), İstanbul: Der Yayınları (Der Publishing).
  • Ong, F.S. et al. (2012), “Path analysis of atmospherics and convenience on flow: the mediation effects of brand affect and brand trust”, International Review of Retail, Distribution and Consumer Research, 22(3), 277-291.
  • Orzan, G. et al. (2016), “Conceptual model regarding the influence of social media marketing communication on brand trust, brand affect and brand loyalty”, Economic Computation and Economic Cybernetics Studies and Research, 50(1), 141-156.
  • Özer, L. et al. (2015), “Genişletilmiş Planlanmış Davranış Teorisi Kapsamında Yeşil Yıldızlı Otelleri Tekrar Ziyaret Etme Niyeti”, HÜ İİBF Dergisi, 33(4), 59-85.
  • Pace, S. et al. (2017), “The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case”, Journal of Marketing Communications, 23(2), 135-148.
  • Park, S.-Y. & S.W. Lee (2013), “Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment”, Journal of Global Scholars of Marketing Science, 23(2), 213-226.
  • Peltekoğlu, F.B. (2014), Halkla ilişkiler nedir? (What is Public Relations?), (8th ed.), İstanbul: Beta Basım Yayım Dağıtım.
  • Podsakoff, P.M. & D.W. Organ (1986), “Self-Reports in Organizational Research: Problems and Prospects”, Journal of Management, 12(4), 531-544.
  • Priporas, C.V. & G. Vangelinos (2008), “Crisis management in pharmaceuticals: Evidence from Greece”, International Journal of Pharmaceutical and Healthcare Marketing, 2(2), 88-102.
  • Prothero, A. (1990), “Green consumerism and the societal marketing concept: Marketing strategies for the 1990’s”, Journal of Marketing Management, 6(2), 87-103.
  • Pullig, C. et al. (2006), “Attitude basis, certainty, and challenge alignment: A case of negative brand publicity”, Journal of the Academy of Marketing Science, 34(4), 528-542.
  • Reuters (2019), Volkswagen delivered 10.8 million vehicles in 2018, eyes world No.1 spot, <https://www.reuters.com/article/us-volkswagen-sales/volkswagen-delivered-10-8-million-cars-in-2018-eyes-world-no-1-spot-idUSKCN1P5111>, 29.05.2021.
  • Russell, D.W. & C.A. Russell (2010), “Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators”, Marketing Letters, 21, 65-81.
  • Schlegelmilch, B.B. et al. (1996), “The link between green purchasing decisions and measures of environmental consciousness”, European Journal of Marketing, 30(5), 35-55.
  • Shrum, L.J. et al. (1995), “Buyer characteristics of the green consumer and their implications for advertising strategy”, Journal of Advertising, 24(2), 71-82.
  • Souiden, N. & F. Pons (2009), “Product recall crisis management: The impact on manufacturer’s image, consumer loyalty and purchase intention”, Journal of Product and Brand Management, 18(2), 106-114.
  • Sriram, V. & A.M. Forman (1993), “The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison”, International Marketing Review, 10(3), 51-70.
  • Takas, A. (1974), “Societal Marketing: A Businessman’s Perspective”, Journal of Marketing, 38(4), 2-7.
  • Turgut, M.U. & B. Gultekin (2015), “The Critical Role of Brand Love in Clothing Brands”, Journal of Business, Economics & Finance, 4(1), 126-152.
  • Upamannyu, N.K. et al. (2015), “Effect of Corporate Image on Brand Trust and Brand Affect”, International Journal of Appied Science-Research and Review, 2(1), 20-33.
  • Westbrook, R.A. (1987), “Product/Consumption-Based Affective Responses and Postpurchase Processes”, Journal of Marketing Research, 24(3), 258-270.
  • Yannopoulou, N. et al. (2011), “Media amplification of a brand crisis and its affect on brand trust”, Journal of Marketing Management, 27(5-6), 530-546.
  • Zboja, J.J. & C.M. Voorhees (2006), “The impact of brand trust and satisfaction on retailer repurchase intentions”, Journal of Services Marketing, 20(5), 381-390.
Toplam 70 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Beyza Gültekin 0000-0002-6797-864X

S. Ihsan Kilic Bu kişi benim 0000-0002-2705-897X

Erken Görünüm Tarihi 28 Ocak 2022
Yayımlanma Tarihi 31 Ocak 2022
Gönderilme Tarihi 21 Haziran 2021
Yayımlandığı Sayı Yıl 2022 Cilt: 30 Sayı: 51

Kaynak Göster

APA Gültekin, B., & Kilic, S. I. (2022). Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information. Sosyoekonomi, 30(51), 241-260. https://doi.org/10.17233/sosyoekonomi.2022.01.12
AMA Gültekin B, Kilic SI. Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information. Sosyoekonomi. Ocak 2022;30(51):241-260. doi:10.17233/sosyoekonomi.2022.01.12
Chicago Gültekin, Beyza, ve S. Ihsan Kilic. “Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information”. Sosyoekonomi 30, sy. 51 (Ocak 2022): 241-60. https://doi.org/10.17233/sosyoekonomi.2022.01.12.
EndNote Gültekin B, Kilic SI (01 Ocak 2022) Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information. Sosyoekonomi 30 51 241–260.
IEEE B. Gültekin ve S. I. Kilic, “Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information”, Sosyoekonomi, c. 30, sy. 51, ss. 241–260, 2022, doi: 10.17233/sosyoekonomi.2022.01.12.
ISNAD Gültekin, Beyza - Kilic, S. Ihsan. “Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information”. Sosyoekonomi 30/51 (Ocak 2022), 241-260. https://doi.org/10.17233/sosyoekonomi.2022.01.12.
JAMA Gültekin B, Kilic SI. Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information. Sosyoekonomi. 2022;30:241–260.
MLA Gültekin, Beyza ve S. Ihsan Kilic. “Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information”. Sosyoekonomi, c. 30, sy. 51, 2022, ss. 241-60, doi:10.17233/sosyoekonomi.2022.01.12.
Vancouver Gültekin B, Kilic SI. Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information. Sosyoekonomi. 2022;30(51):241-60.

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