Research Article
BibTex RIS Cite

Factors affecting the choice of marketing channel by beekeepers in Türkiye

Year 2023, , 165 - 173, 24.03.2023

Ferhan Kaygısız

https://doi.org/10.33988/auvfd.981971
Cited By: 1

Abstract

This study aims to analyze the factors affecting the marketing channel choices of beekeepers in the sale of strained honey. The primary data was collected with questionnaires conducted with 162 bee breeders in Türkiye. When beekeeper characteristics by marketing channel selections were compared, it was determined that breeder's education status, income other than beekeeping, the status of getting support, payment method, satisfaction with the marketing channel, way of determining the price, the source of information, and credit usage status were the variables influential in choosing a marketing channel. As a result of comparing the group selling strained honey through the direct channel and the group selling it through the indirect channel, significant differences were found between the groups in terms of beekeeper's age, the share of beekeeping in annual income, the number of hives, the share of strained honey in beekeeping income, and the selling price of honey. Providing training for beekeepers, ensuring their access to market information, improving infrastructure conditions, and encouraging the production of bee products and cooperative membership will increase their income.

Keywords

Beekeepers marketing marketing channel selection strained honey

Thanks

The author thanks the managers, employees, and beekeepers from the Turkish Association of Beekeepers (TAB) for their contribution to the completion of the questionnaires.

References

  • Adu E (2018): Factors affecting smallholder paddy rice farmer's choice of marketing channel in the northern region of Ghana. Yüksek Lisans Tezi. Massey University, Ghana.
  • Agbugba IK, Agbagwa SK, Diabate Y (2020): Socio-economic and profitability analysis of honey marketing in port harcourt city local government area of rivers state, Nigeria. J Econ Sus Dev, 11, 1-8.
  • Anteneh A, Muradian R, Ruben R (2011): Factors affecting coffee farmers market outlet choice. The Case of Sidama Zone, Ethiopia. Centre for International Development Issues Nijmegen, Radboud University, the Netherlands.
  • Arinloye DA, Pascucci AS, Linnemann AR, et al (2014): Marketing Channel Selection by Smallholder Farmers. J Food Prod Mark, 21, 1-21.
  • Bardhan D, Sharma ML, Saxena R (2012): Market participation behaviour of smallholder dairy farmers in uttarakhand: a disaggregated analysis. Agric Econ Res Rev, 25, 243-254.
  • Belie T (2009): Honeybee production and marketing systems, constraints and opportunities in Burie District of Amhara Region, Ethiopia. Yüksek Lisans Tezi. Bahir Dar Universitesi, Bahir Day.
  • Benedek Z, Fertő I, Baráth L, et al (2014): Factors influencing the decision of smallscale farmers on marketing channel choice: a Hungarian case study. 2014 International Congress, European Association of Agricultural Economists, Ljubljana. Slovenia.
  • Benmehaia MA (2019): Farmers’ income risks and marketing channel choices: Case of date palm processing in Biskra, Algeria. New Medit, 18, 47-58.
  • Chiv R, Nie F, Wu S, et al (2020): Analysis of factors ınfluencing marketing channel choices by smallholder farmers: a case study of paddy product in wet and dry season of Prey Veng province, Cambodia. J Sustain Dev, 13, 15-34.
  • Çevrimli MB, Sakarya E (2019): Economic Analysis Of Beekeeping Enterprises İn Aegean Region, Turkey. Ankara Univ Vet Fak Derg, 66, 109-115.
  • Çukur F, Çukur T (2019): A study on the production and marketing of bee products providing biodiversity: Case study from Turkey. Appl Ecol Environ Res, 17, 4707-4724.
  • Dlamini SI, Huang WC (2020): Analysis of market outlet choice by smallholder beef cattle farmers in Eswatini. J Econ Sus Dev, 11, 22-34.
  • Emir M (2015): Exploring the socio economic structure of beekeepers and their production efficiency in Turkey. Yüksek Lisans Tezi. Ondokuz Mayıs Üniversitesi, Samsun.
  • Gelaw F, Speelman S, Van Huylenbroeck G (2016): Farmers’ marketing preferences in local coffee markets: Evidence from a choice experiment in Ethiopia. Food Policy, 61, 92-102.
  • Girma M, Abebaw D (2012): Patterns and determinants of livestock farmers’ choice of marketing channels: micro-level evidence. Working Paper No 1; Ethiopian Economics Association / Ethiopian Economics Policy Research Institute, Addis Ababa.
  • Katengeza S (2012): ICT-based market information services, operational environment and performance: the case of Malawi agricultural commodity exchange and food and nutrition security joint task force. Am Int J Soc Sci, 1, 34-43.
  • Kinati C, Tolemariam T, Debele K (2013): Assessment of honey production and marketing system in Gomma District, South Western Ethiopia. Greener J Bus Manag Stud, 3, 99-107.
  • Kiprop EK, Okinda C, Akter A, et al (2020): Factors influencing marketing channel choices for improved indigenous chicken farmers: insights from Baringo, Kenya. Br Food J, 122, 3797-3813.
  • Kuma B, Baker D, Getnet K, et al (2013): Factors affecting milk market outlet choices in Wolaita zone, Ethiopia. Afr J Agric Res, 8, 2493–2501.
  • Martey E, Al-Hassan RM, Kuwornu JK (2012): Commercialization of smallholder agriculture in Ghana: A Tobit regression analysis. Afr J Agric Res, 7, 2131-2141.
  • Maspaitella M, Garnevska E, Siddique MI, et al (2018): Towards high value markets: a case study of smallholder vegetable farmers in Indonesia. Int Food Agribusiness Manag Rev, 21, 73-88.
  • Mehari A (2015): Value chain analysis of movable frame hive honey: the case of Ahferom Woreda, Tigray, Yüksek Lisans Tezi. Aksum University. Ethiopia.
  • Muthini DN (2015): An assessment of mango famer's choice of marketing channels in Makueni. Yüksek Lisans Tezi. Nairobi University, Nairobi.
  • Mutura JK, Nyairo N, Mwangi M, et al (2015): Analysis of determinants of market channel choice among smallholder dairy farmers in Lower Central Kenya. Int J Innov Res Dev, 4, 264-270.
  • Nyaupane NP, Gillespie JM (2011): Factors influencing producers’ marketing decisions in the Louisiana crawfish industry. J Food Distrib Res, 42, 1-11.
  • Nyaupane N, Gillespie J, Mcmillin K (2016): The marketing of meat goats in the us: what, where, and when? J Food Distrib Res, 47, 101-117.
  • Negeri MA (2017): Determinants of market outlet choice of coffee producing farmers in Lalo Assabi district, West Wollege zone, Ethiopia: an econometric approach. J Dev Econ, 19, 48-67.
  • Saner G, Yücel B, Yercan M, et al (2011): Organik ve konvansiyonel bal üretiminin teknik ve ekonomik yönden geliştirilmesi ve alternatif Pazar olanaklarının saptanması üzerine bir araştırma: İzmir İli Kemalpaşa İlçesi örneği. TC Gıda Tarım ve Hayvancılık Bakanlığı, Tarımsal Ekonomi ve Politika Geliştirme Enstitüsü, Yayın No:195. Ankara.
  • Saner G, Adanacıoğlu H, Naserı Z (2018): Forecasting honey supply and demand in Turkey. TJAE, 24, 43-51.
  • Seyyidoğlu H (2014): Dünya bal ticareti ve Türkiye’nin yeri. Bee Studies, 12, 15-20.
  • Shilpi F, Umali‐Deininger D (2008): Market facilities and agricultural marketing: evidence from Tamil Nadu, India. Agr Econ, 39, 281-294.
  • Siddique MI (2015): Factors affecting marketing channel choice decisions in citrus supply chain. Doktora Tezi. Massey University. Massey.
  • Tarekegn K, Haji J, Tegegne B (2017): Determinants of honey producer market outlet choice in Chena District, southern Ethiopia: a multivariate probit regression analysis. Agric Food Econ, 5, 1-14.
  • Tarekegn K, Haji J, Tegegne B (2018): Factors affecting market supply of honey in Chena district, Kaffa zone, Southern Ethiopia. J Dev Agric Econ, 10, 99-109.
  • Tarım ve Orman Bakanlığı (2020): Arıcılık İstatistikleri. https://Arastirma.Tarimorman.Gov.Tr/Aricilik/Belgeler/İstatistik/2019%20yılı%20bal%20%C3%9cret%C4%B0m%C4%B0ne%20g%C3%96re%20t%C3%9crk%C4%B0ye%20arıcılık%20%C4%B0stat%C4%B0st%C4%B0kler%C4%B0%20%20(%2027.02.2020)%20(1).Pdf) (Accessed December 7, 2020).
  • Tesfamariam K, Berhanu T, Afera A (2015): Determinants of the choice of marketing channel among small-scale honey producers in Tigrai Region of Ethiopia. J Bus Manag Soc Sci Res, 4, 295-305.
  • Thamthanakoon N (2019): Factors affecting marketing channel selection by rice farmers in Thailand. Doktora Tezi. Harper Adams University. İngiltere.
  • Tsourgiannis L, Eddison J, Warren M (2008): Factors Affecting The Marketing Channel Choice Of Sheep And Goat Farmers İn The Region Of East Macedonia İn Greece Regarding The Distribution Of Their Milk Production. Small Ruminant Res, 79, 87-97.
  • Zivenge E, Karavina C (2012): Analysis of factors influencing market channel access by communal horticulture farmers in Chinamora District, Zimbabwe. J Dev Agric Econ, 4, 147-150.

Year 2023, , 165 - 173, 24.03.2023

Ferhan Kaygısız

https://doi.org/10.33988/auvfd.981971
Cited By: 1

Abstract

References

  • Adu E (2018): Factors affecting smallholder paddy rice farmer's choice of marketing channel in the northern region of Ghana. Yüksek Lisans Tezi. Massey University, Ghana.
  • Agbugba IK, Agbagwa SK, Diabate Y (2020): Socio-economic and profitability analysis of honey marketing in port harcourt city local government area of rivers state, Nigeria. J Econ Sus Dev, 11, 1-8.
  • Anteneh A, Muradian R, Ruben R (2011): Factors affecting coffee farmers market outlet choice. The Case of Sidama Zone, Ethiopia. Centre for International Development Issues Nijmegen, Radboud University, the Netherlands.
  • Arinloye DA, Pascucci AS, Linnemann AR, et al (2014): Marketing Channel Selection by Smallholder Farmers. J Food Prod Mark, 21, 1-21.
  • Bardhan D, Sharma ML, Saxena R (2012): Market participation behaviour of smallholder dairy farmers in uttarakhand: a disaggregated analysis. Agric Econ Res Rev, 25, 243-254.
  • Belie T (2009): Honeybee production and marketing systems, constraints and opportunities in Burie District of Amhara Region, Ethiopia. Yüksek Lisans Tezi. Bahir Dar Universitesi, Bahir Day.
  • Benedek Z, Fertő I, Baráth L, et al (2014): Factors influencing the decision of smallscale farmers on marketing channel choice: a Hungarian case study. 2014 International Congress, European Association of Agricultural Economists, Ljubljana. Slovenia.
  • Benmehaia MA (2019): Farmers’ income risks and marketing channel choices: Case of date palm processing in Biskra, Algeria. New Medit, 18, 47-58.
  • Chiv R, Nie F, Wu S, et al (2020): Analysis of factors ınfluencing marketing channel choices by smallholder farmers: a case study of paddy product in wet and dry season of Prey Veng province, Cambodia. J Sustain Dev, 13, 15-34.
  • Çevrimli MB, Sakarya E (2019): Economic Analysis Of Beekeeping Enterprises İn Aegean Region, Turkey. Ankara Univ Vet Fak Derg, 66, 109-115.
  • Çukur F, Çukur T (2019): A study on the production and marketing of bee products providing biodiversity: Case study from Turkey. Appl Ecol Environ Res, 17, 4707-4724.
  • Dlamini SI, Huang WC (2020): Analysis of market outlet choice by smallholder beef cattle farmers in Eswatini. J Econ Sus Dev, 11, 22-34.
  • Emir M (2015): Exploring the socio economic structure of beekeepers and their production efficiency in Turkey. Yüksek Lisans Tezi. Ondokuz Mayıs Üniversitesi, Samsun.
  • Gelaw F, Speelman S, Van Huylenbroeck G (2016): Farmers’ marketing preferences in local coffee markets: Evidence from a choice experiment in Ethiopia. Food Policy, 61, 92-102.
  • Girma M, Abebaw D (2012): Patterns and determinants of livestock farmers’ choice of marketing channels: micro-level evidence. Working Paper No 1; Ethiopian Economics Association / Ethiopian Economics Policy Research Institute, Addis Ababa.
  • Katengeza S (2012): ICT-based market information services, operational environment and performance: the case of Malawi agricultural commodity exchange and food and nutrition security joint task force. Am Int J Soc Sci, 1, 34-43.
  • Kinati C, Tolemariam T, Debele K (2013): Assessment of honey production and marketing system in Gomma District, South Western Ethiopia. Greener J Bus Manag Stud, 3, 99-107.
  • Kiprop EK, Okinda C, Akter A, et al (2020): Factors influencing marketing channel choices for improved indigenous chicken farmers: insights from Baringo, Kenya. Br Food J, 122, 3797-3813.
  • Kuma B, Baker D, Getnet K, et al (2013): Factors affecting milk market outlet choices in Wolaita zone, Ethiopia. Afr J Agric Res, 8, 2493–2501.
  • Martey E, Al-Hassan RM, Kuwornu JK (2012): Commercialization of smallholder agriculture in Ghana: A Tobit regression analysis. Afr J Agric Res, 7, 2131-2141.
  • Maspaitella M, Garnevska E, Siddique MI, et al (2018): Towards high value markets: a case study of smallholder vegetable farmers in Indonesia. Int Food Agribusiness Manag Rev, 21, 73-88.
  • Mehari A (2015): Value chain analysis of movable frame hive honey: the case of Ahferom Woreda, Tigray, Yüksek Lisans Tezi. Aksum University. Ethiopia.
  • Muthini DN (2015): An assessment of mango famer's choice of marketing channels in Makueni. Yüksek Lisans Tezi. Nairobi University, Nairobi.
  • Mutura JK, Nyairo N, Mwangi M, et al (2015): Analysis of determinants of market channel choice among smallholder dairy farmers in Lower Central Kenya. Int J Innov Res Dev, 4, 264-270.
  • Nyaupane NP, Gillespie JM (2011): Factors influencing producers’ marketing decisions in the Louisiana crawfish industry. J Food Distrib Res, 42, 1-11.
  • Nyaupane N, Gillespie J, Mcmillin K (2016): The marketing of meat goats in the us: what, where, and when? J Food Distrib Res, 47, 101-117.
  • Negeri MA (2017): Determinants of market outlet choice of coffee producing farmers in Lalo Assabi district, West Wollege zone, Ethiopia: an econometric approach. J Dev Econ, 19, 48-67.
  • Saner G, Yücel B, Yercan M, et al (2011): Organik ve konvansiyonel bal üretiminin teknik ve ekonomik yönden geliştirilmesi ve alternatif Pazar olanaklarının saptanması üzerine bir araştırma: İzmir İli Kemalpaşa İlçesi örneği. TC Gıda Tarım ve Hayvancılık Bakanlığı, Tarımsal Ekonomi ve Politika Geliştirme Enstitüsü, Yayın No:195. Ankara.
  • Saner G, Adanacıoğlu H, Naserı Z (2018): Forecasting honey supply and demand in Turkey. TJAE, 24, 43-51.
  • Seyyidoğlu H (2014): Dünya bal ticareti ve Türkiye’nin yeri. Bee Studies, 12, 15-20.
  • Shilpi F, Umali‐Deininger D (2008): Market facilities and agricultural marketing: evidence from Tamil Nadu, India. Agr Econ, 39, 281-294.
  • Siddique MI (2015): Factors affecting marketing channel choice decisions in citrus supply chain. Doktora Tezi. Massey University. Massey.
  • Tarekegn K, Haji J, Tegegne B (2017): Determinants of honey producer market outlet choice in Chena District, southern Ethiopia: a multivariate probit regression analysis. Agric Food Econ, 5, 1-14.
  • Tarekegn K, Haji J, Tegegne B (2018): Factors affecting market supply of honey in Chena district, Kaffa zone, Southern Ethiopia. J Dev Agric Econ, 10, 99-109.
  • Tarım ve Orman Bakanlığı (2020): Arıcılık İstatistikleri. https://Arastirma.Tarimorman.Gov.Tr/Aricilik/Belgeler/İstatistik/2019%20yılı%20bal%20%C3%9cret%C4%B0m%C4%B0ne%20g%C3%96re%20t%C3%9crk%C4%B0ye%20arıcılık%20%C4%B0stat%C4%B0st%C4%B0kler%C4%B0%20%20(%2027.02.2020)%20(1).Pdf) (Accessed December 7, 2020).
  • Tesfamariam K, Berhanu T, Afera A (2015): Determinants of the choice of marketing channel among small-scale honey producers in Tigrai Region of Ethiopia. J Bus Manag Soc Sci Res, 4, 295-305.
  • Thamthanakoon N (2019): Factors affecting marketing channel selection by rice farmers in Thailand. Doktora Tezi. Harper Adams University. İngiltere.
  • Tsourgiannis L, Eddison J, Warren M (2008): Factors Affecting The Marketing Channel Choice Of Sheep And Goat Farmers İn The Region Of East Macedonia İn Greece Regarding The Distribution Of Their Milk Production. Small Ruminant Res, 79, 87-97.
  • Zivenge E, Karavina C (2012): Analysis of factors influencing market channel access by communal horticulture farmers in Chinamora District, Zimbabwe. J Dev Agric Econ, 4, 147-150.
There are 39 citations in total.

Details

Primary Language English
Subjects Veterinary Surgery
Journal Section Research Article
Authors

Ferhan Kaygısız 0000-0003-4939-7849

Publication Date March 24, 2023
Published in Issue Year 2023

Cite

APA Kaygısız, F. (2023). Factors affecting the choice of marketing channel by beekeepers in Türkiye. Ankara Üniversitesi Veteriner Fakültesi Dergisi, 70(2), 165-173. https://doi.org/10.33988/auvfd.981971
AMA Kaygısız F. Factors affecting the choice of marketing channel by beekeepers in Türkiye. Ankara Univ Vet Fak Derg. March 2023;70(2):165-173. doi:10.33988/auvfd.981971
Chicago Kaygısız, Ferhan. “Factors Affecting the Choice of Marketing Channel by Beekeepers in Türkiye”. Ankara Üniversitesi Veteriner Fakültesi Dergisi 70, no. 2 (March 2023): 165-73. https://doi.org/10.33988/auvfd.981971.
EndNote Kaygısız F (March 1, 2023) Factors affecting the choice of marketing channel by beekeepers in Türkiye. Ankara Üniversitesi Veteriner Fakültesi Dergisi 70 2 165–173.
IEEE F. Kaygısız, “Factors affecting the choice of marketing channel by beekeepers in Türkiye”, Ankara Univ Vet Fak Derg, vol. 70, no. 2, pp. 165–173, 2023, doi: 10.33988/auvfd.981971.
ISNAD Kaygısız, Ferhan. “Factors Affecting the Choice of Marketing Channel by Beekeepers in Türkiye”. Ankara Üniversitesi Veteriner Fakültesi Dergisi 70/2 (March 2023), 165-173. https://doi.org/10.33988/auvfd.981971.
JAMA Kaygısız F. Factors affecting the choice of marketing channel by beekeepers in Türkiye. Ankara Univ Vet Fak Derg. 2023;70:165–173.
MLA Kaygısız, Ferhan. “Factors Affecting the Choice of Marketing Channel by Beekeepers in Türkiye”. Ankara Üniversitesi Veteriner Fakültesi Dergisi, vol. 70, no. 2, 2023, pp. 165-73, doi:10.33988/auvfd.981971.
Vancouver Kaygısız F. Factors affecting the choice of marketing channel by beekeepers in Türkiye. Ankara Univ Vet Fak Derg. 2023;70(2):165-73.

Cited By

La oferta de miel a los consumidores: el caso de la ciudad de Zárate, (Buenos Aires, Argentina)
Eunk
https://doi.org/10.52559/eunk.v2i1.33